https://www.kalungi.com/blog/why-market-maturity-is-so-important-when-selecting-a-go-to-market-strategy-for-b2b-saas-companies
https://www.kalungi.com/blog/why-market-maturity-is-so-important-when-selecting-a-go-to-market-strategy-for-b2b-saas-companies